Business & Economics Books › artificial intelligence for marketing practical

Future Proof Your Marketing: How to Grow Your Business with Digital Marketing Now and During the Artificial Intelligence Revolution (Paperback)

As an entrepreneur you re expected to know how to market your business but the truth is marketing is technically and creatively challenging. With the emergence of new technologies like artificial intelligence it s easier than ever to know how you can... more

Islamic Business and Finance Artificial Intelligence and Islamic Finance: Practical Applications for Financial Risk Management (Paperback)

This book provides a systematic overview of the current trends in research relating to the use of artificial intelligence in Islamic financial institutions (IFIs) across all organization of Islamic cooperation (OIC) countries. Artificial Intelligence... more

AI Startup Strategy: A Blueprint to Building Successful Artificial Intelligence Products from Inception to Exit (Paperback)

Gain exclusive access to the secrets to building an enterprise AI start-up. AI innovation helps with every aspect of the business from the supply chain marketing and advertising customer service risk management operations to security. Industries from... more

Management on the Cutting Edge: The AI Advantage : How to Put the Artificial Intelligence Revolution to Work (Paperback)

Cutting through the hype a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage Thomas Davenport offers a guide to using artificial intelligence in business. He describes what... more

Springer Fashion Business: Artificial Intelligence for Fashion Industry in the Big Data Era (Hardcover)

Provides an overview of current issues in the fashion industry Includes updates on existing AI technique suitable for fashion industry Highlights practical examples of the implementation of AI techniques for fashion industry issues more

Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems (Hardcover)

Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations this book demonstrates practical... more

International Operations Research & Management Science: Intelligent Support Systems for Marketing Decisions (Paperback)

Intelligent Support Systems for Marketing Decisions examines new product development market penetration strategies and other marketing decisions utilizing a confluence of methods including Decision Support Systems (DSS) Artificial Intelligence in... more

Reimagine Pharma Marketing: Make it Future Proof -- Subba Rao Chaganti

The empowered patients new-age technologies such as artificial intelligence (AI) machine learning (ML) big data analytics real-world data and evidence blockchain electronic health records (EHRs) digital therapeutics cloud computing and innovative... more

Affiliate Marketing: The Comprehensive Manual For Achieving High Sales And Commencing An Lucrative E-Commerce Venture (A Comprehensive Handbook On Constructing A Lucrative Affiliate Enterprise) (Paper

Enhance Business Expansion through AI-Enabled Affiliate Marketing - This publication provides a comprehensive manual on leveraging artificial intelligence to streamline and enhance crucial operations augment conversion rates and propel remarkable... more

AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends Connecting with Customers and Closing Sales (Hardcover)

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to... more

Data Analytics for Business: Lessons for Sales Marketing and Strategy (Hardcover)

Interest in applying analytics machine learning and artificial intelligence to sales and marketing has grown dramatically with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to... more

Business Automation and Its Effect on the Labor Force: A Practical Guide for Preparing Organizations for the Fourth Indu (Hardcover)

Business Automation and Its Effect on the Labor Force informs business managers on new technologies that can make their industries more efficient. This book provides a primer on quantum computing artificial intelligence robotics and sensors. As a... more

Business Automation and Its Effect on the Labor Force: A Practical Guide for Preparing Organizations for the Fourth Industrial Revolution (Paperback)

Business Automation and Its Effect on the Labor Force informs business managers on new technologies that can make their industries more efficient. This book provides a primer on quantum computing artificial intelligence robotics and sensors. As a... more

Mastering Business Analytics Consumer Behaviour and Analytics (Hardcover)

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data machine learning and artificial intelligence this key text reviews the issues research and concepts... more

AI-Driven Intelligent Models for Business Excellence (Paperback)

As digital technology continues to revolutionize the world businesses are also evolving by adopting digital technologies such as artificial intelligence digital marketing and analytical methods into their daily practices. Due to this growing adoption... more

Data Alchemy : The Genesis of Business Value (Hardcover)

Beginning with the key challenges that enterprises face in generating value from data this practical and provocative book from Capita authors systematically outlines practical processes frameworks and data science and artificial intelligence toolkits... more